Privacy Policy

Last updated: August 20, 2026

American Serenity Insurance Services Inc (“American Serenity Insurance Services,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, american-serenity.com, contact us, request an insurance quote, or use our services.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

• Full name
• Mailing or physical address
• Email address
• Telephone or mobile phone number
• Insurance-related information
• Vehicle information
• Driver information
• Information submitted through quote, contact, or service-request forms
• Any other information you voluntarily provide when communicating with us

We may also automatically collect certain technical information when you visit our website, such as your IP address, browser type, device information, pages visited, and general website usage information.

2. How We Use Your Information

We may use the information we collect to:

• Provide, quote, arrange, and service insurance products and services
• Respond to inquiries and requests
• Contact you regarding an insurance quote or application
• Communicate with you regarding your policy or account
• Schedule or confirm appointments
• Provide customer service and support
• Send requested information, documents, or updates
• Process transactions and administer our business
• Improve our website, services, and customer experience
• Prevent fraud, abuse, or unauthorized activity
• Comply with applicable legal and regulatory requirements
• Provide information about our services, promotions, or other relevant business communications where permitted by law and where appropriate consent has been obtained

3. Telephone and SMS/Text Messaging

If you provide your telephone or mobile phone number and separately consent to receive text messages from American Serenity Insurance Services Inc, we may use that number to send SMS/text messages related to your insurance inquiry, quote, application, policy, account, appointments, customer service, or other communications for which you have provided appropriate consent.

Message frequency may vary. Message and data rates may apply.

You can opt out of SMS communications at any time by replying STOP to a message you receive from us. After you send STOP, you may receive a confirmation message, and you will no longer receive SMS messages from us unless you subsequently provide consent to receive them again.

For assistance with SMS communications, reply HELP or contact us using the contact information provided on our website.

Consent to receive SMS/text messages is not a condition of purchasing insurance, obtaining an insurance quote, or receiving our services.

We do not sell or rent your mobile phone number or SMS/text messaging consent information to third parties.

We do not share your mobile phone number or SMS/text messaging opt-in information with third parties or affiliates for their own marketing or promotional purposes.

Where applicable, information may be shared with service providers that assist us in operating our business and delivering communications on our behalf, subject to appropriate contractual and privacy protections.

4. Information Sharing and Disclosure

We may share information when reasonably necessary to operate our business and provide our services.

This may include sharing information with:

• Insurance carriers and markets for purposes of obtaining quotes, placing coverage, underwriting, and servicing policies
• Service providers and vendors who assist us with business operations
• Technology, communications, hosting, and administrative service providers
• Professional advisers where appropriate
• Government agencies, regulators, law enforcement, or other parties when required or permitted by law

We do not sell your personal information.

Information may also be disclosed when necessary to:

• Comply with applicable laws, regulations, legal processes, or governmental requests
• Protect the rights, property, or safety of American Serenity Insurance Services Inc, our customers, or others
• Detect, prevent, or investigate fraud, security issues, or other unlawful activity
• Protect against potential harm or misuse of our services

Business Transfers

If American Serenity Insurance Services Inc is involved in a merger, acquisition, reorganization, sale of assets, financing, or other business transaction, personal information may be transferred as part of that transaction, subject to applicable law and appropriate privacy protections.

5. Cookies and Website Technologies

Our website may use cookies and similar technologies to improve functionality, understand website usage, remember preferences, and improve the user experience.

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of our website.

6. Third-Party Websites and Services

Our website may contain links to third-party websites, services, or resources.

We are not responsible for the privacy practices, content, security, or policies of third-party websites. We encourage you to review the privacy policies of any third-party website you visit.

7. Data Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. Therefore, we cannot guarantee absolute security of your information.

8. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain business and insurance records, comply with legal and regulatory obligations, resolve disputes, enforce agreements, and fulfill other legitimate business purposes.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

9. Children’s Privacy

Our website and services are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through our website. If we become aware that we have inadvertently collected such information, we will take reasonable steps to delete it.

10. Your Privacy Choices

Depending on applicable law, you may have rights regarding certain personal information we maintain about you.

You may contact us to:

• Ask questions about the personal information we maintain
• Request correction of inaccurate information
• Request information regarding our privacy practices
• Request deletion of information where applicable
• Opt out of SMS/text communications
• Update your contact information

Certain information may be retained when required by law, regulation, contractual obligations, or legitimate business purposes.

11. SMS Consent and Third-Party Disclosure

Your consent to receive SMS/text messages from American Serenity Insurance Services Inc is used solely for the communications described at the time of consent.

Mobile phone numbers and SMS consent information will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.

If a third-party service provider is used to facilitate communications on our behalf, that provider may process the information necessary to deliver those communications but may not use your SMS consent information for its own independent marketing purposes.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, services, technology, or applicable laws.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. We encourage you to periodically review this page for the latest information about our privacy practices.

13. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or our SMS/text messaging practices, please contact American Serenity Insurance Services Inc using the information below:

American Serenity Insurance Services Inc

Website: american-serenity.com

Fax
800-218-1325

For questions regarding SMS/text messaging, you may contact us through our main office number or the applicable department number listed above.

You may also contact us through the contact information available on our website.

American Serenity Insurance Services Inc
© 2026 American Serenity Insurance Services Inc. All rights reserved.